PPC – SEO Marketing Campaign for Internet Business Advertising site

August 6, 2009 | By HC Lim In Advertising Your Business |

Often, your consumer products company,mlm business and industrial equipment supplies business sites view seo and PPC marketing as exclusive marketing techniques to advertising your business. Each marketing method has its advocates. In reality, both have a place in the Internet business advertising marketing sales business plan & process. If you intend to pursue a major seo effort, a PPC campaign is a critical early step for your consumer products company,mlm business and industrial equipment supplies business site.

PPC For Testing

Your consumer products company,mlm business and industrial equipment supplies business site offering a sales business plan service or product in the market. You’ve put together a healthy budget and decided to go for broke.You’re optimizing and trading links in an effort to go after keyword phrases with major traffic and competition. For instance, which has roughly 400,000 searches each month and major competition for high rankings. You spend two years trading links, adding content and so on. Finally you pop on to the first page of search results. You are getting thousands of visits a day, but few sales only for your consumer products company,mlm business and industrial equipment supplies business . After running calculations, you find the site is converting at 1 in 10,000.

A PPC campaign should be used to test your consumer products company,mlm business and industrial equipment supplies business site against keyword phrases before you spend the time and money on an seo campaign. The best platforms to use for your consumer products company,mlm business and industrial equipment supplies business campaign are Google Adwords and Overture. Yes, click fraud is a problem, but less so on these platforms.

After opening accounts and laying a credit card down at the PPC alter, you need to give some thought at to how you will test your keywords. Here’s a hint.The campaign should be designed to test the keyword phrases, not maximize sales. This may sound like a strange statement, but keep in mind the purpose of the
campaign. You are determining whether you have picked appropriate keyword phrases for the seo campaign. So, how does it all go wrong?With both Overture and Adwords, you have the ability to designate the reach of your keyword phrases.

Most pick the “broad match” option, which is terrible for testing. With broad match, your consumer products company,mlm business and industrial equipment supplies business internet business advertising advertisements are going to appear for your keyword phrase AND variations of the phrase. Since the ad is appearing on a variety of keyword phrases, the results can give you a false impression of the value of the primary keyword phrase.Going back to our example, we start a Google Adwords campaign for “Internet Business Advertising” and use the default broad match option. After a month, we are happy to find the ads converting at 1 in 70.

Having validated the keyword phrase, we set off on the long seo campaign. But are we really sure about the validity of the keyword phrase. Since Google has been known to seriously expand keyword phrases under the broad match option, how do we know that the true keyword phrase isn’t “Internet Business Advertising”? We don’t unless we take a few additional steps.

The first step is to limit the PPC advertisements advertising your business by bypassing the broad match option. Instead, you want to limit the appearance of the ad only to searches for the exact keyword phrase. In Adwords, this is known as the “exact phrase” match. To designate it, you simply place brackets “[]” around the keyword phrase. Second, you need to track traffic originating from the ads. This can be done using tracking tools on Internet Business Advertising server or through the tracking options offered by each PPC platform. Regardless of your choice, the resulting data will give a much truer picture of the value of the particular keyword phrases.

Nothing is more aggravating then getting top rankings for your consumer products company,mlm business and industrial equipment supplies business site, but miserable conversions. The only way to beat this problem is to test, test, test. Using PPC campaigns at the outset of an Internet business advertising
marketing efforts can save you a lot of headaches later on.

Businesses exist to sell your consumer products company and industrial equipment supplies business products ,sales business plan and services to the public for a profit. If the public does not know that your business exists, finding customers to make enough purchases for your consumer products company and
industrial equipment supplies business to survive will be a failure without some additional help.Online internet business advertising for advertising your business is an important factor in business because it establishes a presence and a brand about what you are offering.