Virginia Cigarettes-Made Out Of Best, Gentle Sorts Of Tobacco
November 12th, 2010 | Posted in Product brand strategy | Comments OffVirginia Slims cigarettes brand is a creation of Philip Morris. Virginia Slims belongs to decorative brands, focused strictly on young professional women. Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, “Slims”), and are also longer than normal “king-sized” cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more “elegant” appearance. [...]
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