This past holiday season we saw what I consider to be a highly reactionary response to the current market correction we’re undergoing. For the first time in my recollection Luxury brands were not immune to this volatile mindset, but at what cost to their long term brand equity? I have several friends of mine that [...]
It is not true that shoes need to provide stability and support. Each foot and ankle has 26 bones that make up its structure. These bones are meant to move; if it was advantageous to restrict motion at the foot, we would just have one big bone rather than the intricate structure that makes up [...]
Key Message Blunders part 1: Presumptuous Use of YOUR In promoting their company, many people like to present its products or services as already adopted by or already belonging to their market. This is how the presumptuous use of your often appears in slogans and mottoes. Better to articulate an authentic key message that reflects [...]
What drives our endless fascination with celebrities and how does it affect the brand driven retail business? “Celebrity worship has probably existed as long as there have been famous people. But it has probably only become as intense as it is given the technological advances that allow us to create societies, market them to a [...]
She could not but help notice the glimmer when he held up his hand to check out the time. The polished cufflinks worn by him set his personality miles apart from the rest and the results were apparent by the number of women staring at him each time he held up his hand and by [...]