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Logos are the face of a company—from an international one to a small business. Nowadays, having a company or business logo is a must, even for those who started out as a traditional, brick-and-mortar business and branched into online marketing and other transactions. If you are a designer, part of your portfolio may have included [...]
Brand identity is probably the most critical element of retail and business design. As a packaging designer you must be able to offer branding services as part of your design services package. Brand identity is the overall graphic representation that people will associate with a company or product. In todays market, competition for customers is [...]
Vodafone’s zuzu ad – A classic oligopolistic product Feb 24, 2010 Features of an oligopoly In economic terms, an oligopolistic market is characterized by a small number of firms that are significantly large in size. They are interdependent on each other implying that each firm’s prices, output and other policies would influence the others. Each [...]
It has become a much accepted fact that Social net working sites are today’s most powerful marketing tools, and most of the SMO (Social Media Optimization) credibility lies on most of the most browsed social networking sites like Face Book, Twitter, Linkedin etc. They are not only surfed by common people but also by creative [...]