Products Brand Strategy

Let me start by saying this; I have yet to come across a successful personal brand that has not failed even once. In other words, a perfect brand. Every successful personal brand has had a bad call a couple of times. One instance that comes readily to mind is John F. Kennedy during the Bay of Pigs fiasco. He took responsibility for the entire debacle and it has even been said that it was at that point that he truly became a leader. The incident was enough to dent public confidence in him and his government but he was able to handle it and turn the tide.

Building a personal brand certainly entails failure; how else do you expect to learn and succeed? The emphasis is on the learning part though it also follows that you must be careful so as not to make silly and avoidable mistakes. You might want to take note of the following tips.

1. Study those who have made a success of their personal branding efforts ahead of you in your field. If possible, take time to interact with them and glean their mistakes so as to avoid them.
2. Thoroughly study those who have failed in their personal branding efforts in your field and ensure you learn the remote and immediate causes of their failure(s).
3. Always work with a plan.
4. Ensure that you have a crisis resolution plan for a worst case scenario
5. Always thoroughly evaluate your efforts against the backdrop of the parameters you have set previously.
6. Incorporate your results into your future efforts.

Put some magic your brand!

……Olatunji Ladi Adejumo

Olatunji Ladi Adejumo is a professional Public Relations and Management practitioner specializing in Personal Branding, e-Public Relations, Brand Management and Communication. A prolific writer and coach as well as an avid follower of sports, he has a relentless passion to assist business owners and professionals get to and remain at the top of their game professionally and personally. You can connect with him at http://personalbrandingkeys.blogspot.com/

Article Source:http://www.articlesbase.com/branding-articles/can-a-personal-brand-be-perfect-1326262.html
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Tagged with: Best worst and average case, Brand, Brand management, Business, John F. Kennedy, Marketing and Advertising, Professional, Public Relations

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October 13th, 2009 | Category: Product brand strategy | Comments Off
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