Hangout at the Voter’s Door: Door Hangers say it All
There is a vast amount of items a candidate can purchase to promote his or her campaign. Some of these items will simply drain a campaign account. Light up doo-dads, glowing what-nots and shimmering doo-hickies look nice in their packaging. But, will these items actually work for you? Nope.
Voters want to know a couple of things about potential candidates. They want to know a candidate is qualified, that he is putting in a serious effort to win the election and that he cares about his voters.
Listen up, Candidate. Going door-to-door better be a part of your campaign strategy. Nothing says you care more than actually meeting with potential voters on a face-to-face level. Can you expect voters to check off your name on a ballot if they have never seen your face, asked you tough questions or classified you as one of them?
Now that you have decided to go door-knocking, don’t show up empty handed. Inevitably, you will come across many homes where the homeowners are not at home. Don’t settle for that. Leave a door hanger. This piece is perfect in a few ways. The door hanger can encompass information that would normally be split into a few pieces—business cards, brochures and palm cards. This trick is not a secret. Tree trimmers, lawn care services and carpet cleaners have been doing this for years.
The front side contains your message and a couple talking points. The back side displays your contact information and a call to action. You can even drum up yard sign locations and campaign donations on this piece. And since it is a hanger, it is perfect for attaching to a door knob or mail box. Did I mention these are also inexpensive? A great option for those campaigning on a budget.
Wade Baffa is the CEO of CampaignPros, a company that specializes in campaign signs and political signs. He has been in the print promotional field for 8 years and obtained a Bachelor’s Degree in English/Journalism from Western Illinois University in 2000. He has a philosophy that business practice should be built around solid relationships between company and customer. Article Source:http://www.articlesbase.com/branding-articles/hangout-at-the-voters-door-door-hangers-say-it-all-1783870.html
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