We all know them – the logos of companies that need no explanation. They simply jump out at you and grab your attention. Pepsi, Cocoa Cola, McDonald’s, Nike, Reebok, Paramount Pictures, Apple Computer, NBC (The National Broadcasting Company), and UPS (United Parcel Service) all have designs that are “eye catchers.” You know how important an [...]
Many believe that a well designed logo that reflects a company’s business and values can have a positive impact on its bottom line. Good logos drive profits. In the case of Not for Profit companies a good identity will further the purpose of the organization, whatever that purpose may be. An identity that effectively uses [...]
Why are logos so important? Think of some of the most famous company logo designs of our time. Nike is a good example, but what does that internationally recognized “swoosh” symbol coupled with a graphically enhanced depiction of the company name really do for Nike? A logo is a starting point for any form of [...]
Despite a great desire to always have the latest device or gizmo many would be happy to own a standard MP3 Player so that they can listen to music. On the other hand the newer and now extremely popular digital media players are in great demand from those that wish to watch video recordings and [...]
Forrester predicts that Google’s Android will overtake Apple’s iPhone as the 2nd largest smartphone platform by 2012. “The sheer scale of Android releases should also play an important part, as many more smartphones will carry Android in coming years and should appeal to a wider base than narrower device ranges like the BlackBerry and iPhone [...]