Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that’s where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high [...]
Companies resolve inconsistent branding issues by seeking the services of designers who help manage the brand and produce “style guides” that outlay the correct use of trademarks, logos, type, colours and images that are to be communicated across various media platforms. Visual consistency is an important key in strengthening the brand identity. The Corporate Identity [...]
Promoting With A Specific Product The type of product line you choose to use to show off your name and logo to the world, can say a whole lot to the world about what you represent. What you represent isn’t just the logo and name that represents you – though they are a big part [...]
The Aussie Lifestyle Australians are among the biggest per capita consumers of beer in the world. Now this is a statistic that is very pertinent to any business that seeks to profit from the lifestyle industry – which is a particularly big industry in a nation that values its lifestyle – along with the sun, [...]
BRANDING YOUR NAME ON THE NEXT SUMMER The next summer is very much upon us. Australia enjoys good drinking weather pretty much all year round. We are a land of the sun – a country where the idea of ‘the endless summer’ holds more resonance than most places. Resonate with Australians who like their sun and [...]