As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has [...]
Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that’s where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high [...]
Maybe not tomorrow or next month, but right now if you go to the website for TLC vision, you will see Tiger Wood’s smiling face, dressed up to play golf, and being quoted that he choose TLC for his vision correction and now he sees 20/20 without glasses. While it is impressive that LASIK has [...]
“Friday, the 4th November’09, gave our economy a number that is though not so relieving about rising U.S. unemployment, but the best so far since the day recession engulfed the economy. According to White House Report, 640,000 jobs have been created or saved by the $787 billion stimulus package. The report also projects that the [...]
Companies resolve inconsistent branding issues by seeking the services of designers who help manage the brand and produce “style guides” that outlay the correct use of trademarks, logos, type, colours and images that are to be communicated across various media platforms. Visual consistency is an important key in strengthening the brand identity. The Corporate Identity [...]