Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that’s where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high [...]
“Friday, the 4th November’09, gave our economy a number that is though not so relieving about rising U.S. unemployment, but the best so far since the day recession engulfed the economy. According to White House Report, 640,000 jobs have been created or saved by the $787 billion stimulus package. The report also projects that the [...]
With the abundance of new businesses starting up, everyone is looking to get the most for their money and make sure the money they invest initially will work for them. Building a good brand right from the start is one of the best moves a new start up company can make – Add into the [...]
We all know them – the logos of companies that need no explanation. They simply jump out at you and grab your attention. Pepsi, Cocoa Cola, McDonald’s, Nike, Reebok, Paramount Pictures, Apple Computer, NBC (The National Broadcasting Company), and UPS (United Parcel Service) all have designs that are “eye catchers.” You know how important an [...]
Many believe that a well designed logo that reflects a company’s business and values can have a positive impact on its bottom line. Good logos drive profits. In the case of Not for Profit companies a good identity will further the purpose of the organization, whatever that purpose may be. An identity that effectively uses [...]