Customers are quite familiar with the use of plastic grocery bags while purchasing items from grocery stores. Since plastic bags create environmental waste that can’t be recycled either, most of today’s grocery stores prefer to go for reusable bags as a more eco-friendly option. Though paper bags constitute a good form of reusable bags but [...]
MJ is no more, long live brand MJ. Even before the Tweets had quietened, there were blogs about MJ’s childhood, his Moonwalk, his music and his life, and the brand he chose to live. There! While you were not looking, I slipped in that weasel word, “ brand” just to check if you recoiled with [...]
Messer’s Kohlberg, Kravis, Roberts & Co, have a lot to answer for. Their leveraged buyouts in the 1980s created a long-lasting interest in the enormous value of ‘brands’. But even they could not have imagined just how much this business of brands would infiltrate the life of people in the years to come. It’s turned [...]
According to a survey conducted by a NGO in various states of India is that,”The conversion rate of a product into a Brand is only 0.01% in indian market”As per survey report,”A big reason behind this Low Conversion is lack of knowledge about the Editorial Articles of Newspapers.” Further report says that,” Companies understanding this [...]
An online marketing campaign carried out with the aid of an online press release is innovative and a significant tool in boosting online dealings. This way, addressing to a global audience directly is much simpler. The section of customers and clients is huge and making them aware of the existence of our intended product or [...]