Whether you wake up one morning from a particularly inspiring dream about your company’s new image, or you spend considerable time and money to build a particular corporate brand, it’s all pretty irrelevant if the image doesn’t fit the reality of the experience. Even Dr Phil says there is no reality, only perception. If you [...]
Let me start by saying this; I have yet to come across a successful personal brand that has not failed even once. In other words, a perfect brand. Every successful personal brand has had a bad call a couple of times. One instance that comes readily to mind is John F. Kennedy during the Bay [...]
In the complex society we live in today, is has become imperative to ensure that your personal brand is a vibrant and well-rounded one. This always sounds much easier said than done but then, it is the reality and you just have to deal with it. A personal brand is something you cannot ignore…actually you [...]
Plastic key rings are becoming the top choice of many whether for promoting businesses, personal use or as a gift. There are different shapes, sizes and styles you can choose according to your plastic key rings preferences. Plastic key rings are small items but has multiple functions that worth the value of your money. Many [...]
A recent Twitter tweet said: “Every document that touches a customer is marketing. Are all your documents sending the same message and properly representing your brand?” With all the attention companies give to branding, advertising and marketing, I suspect they do not pay much attention to their brand consistency across documents. Marketing literature is most [...]