Business marketing can be a tricky enterprise. As many business owners as well as marketing individuals would know, it all starts with a campaign plan. Everything has to be laid out, strategically, to make the whole venture a success. You may want to brainstorm with your bosses, colleagues, and employees first in coming up with [...]
The scene is all too familiar. After hitting a gold mine in your recent email marketing that led to the doubling of your conversion rate and increased in sales by 30% last month, you would expect your boss to tell you that you do the same thing this month. It is a typical front-office culture [...]
If your company makes regular mailings to customers or prospects you may be in violation of Postal rules governing “move update” requirements. These requirements basically state that you need to make sure that the person or business you are mailing to is still at the address you are using. You can save big bucks by [...]
From the little kids opening up lemonade stands, to the teenagers mowing lawns during the summer, or creating online businesses, our world is filled with children taking their first steps into the world of business. Most of them are left to work things out as they go, often without any kind of real guidance, especially [...]
One of the best and most effective marketing tools online is emailing. Emailing can be used as a form of direct marketing. You can send an email directly to a prospective customer or service user. However, this online marketing tool is the most abused of all tools. It is so easy to send emails to [...]