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Archive for October, 2009


What is Direct Mail and How Can You Make It Effective?


Unless you can get at least 1 to 3% response rate from your direct mail, your marketing campaign can be an effective one indeed. Direct mail marketing is cost effective as it only amounts to at least a dollar when mailing. This amount usually includes your choice of paper stock, ink, envelopes, as well as [...]

Give Your Readers A Sample


Manufacturers of food products are masters at marketing. When they launch a new product, they hire crews of merchandisers to pass out samples and coupons during peak grocery shopping times. The result – a large percentage of shoppers become first-time buyers after receiving their free sample and an incentive to buy. Many of those buyers [...]

Copy Wii Games Homebrew


The most important reason for wanting to copy or backup your Nitendo Wii games is so that you can have a backup of your original copy in case it gets damaged. Thanks to technology this is a simple process and hopefully this article will help you save a lot of headache and money by showing [...]

How a Denver Direct Mail Campaign Can Help Your Real Estate Business


Denver direct mail is used by many consumers to help them sell their homes or encourage businesses that they may have. Denver direct mail is an extremely useful tool that allows you to get your message across to a widespread population in a short amount of time. This form of advertising usually comes as a [...]

3 Tips for Improving Mailing List ROI


In light of the current economy and the need to mail smarter, here are three things every direct marketer can do to maximize the value from their list rentals and their time. 1) Leverage empirical knowledge and effective negotiation skills. This sounds much better than saying “hire a good list broker”, but that is the [...]


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