Wanting to own a piece of tiffany jewelry to use it as trendy jewelry is a great idea. Today this kind of jewelry is taken as trendy jewelry that the fashionable, chic, rich and even the common people could wear. If you are going to scout around shops to buy a nice piece for yourself [...]
Every day that I go to work I am asked this same question by our potential clients: “I need new clients. Should I mail a postcard or a letter?” They are both effective, however, they both have distinct advantages. Postcard Advantages: It is naked mail – You do not have to open it see the [...]
There are two types of lists that can be used to target potential clients with a direct mail piece. The first way would be to do a “saturation” mailing. A saturation mailing list is compiled by mailing to everyone on a mail carrier’s route. A “targeted ” list is compiled using specific demographical criteria. When [...]
The number one mistake people tend to make when creating a postcard for direct mail is that they try to sell their whole company, instead of just a particular promotion. When Subway created their latest marketing campaign they focused on one particular item. They focused on the “$5 footlong”. If you received a postcard from [...]
How can business shippers decrease costs in their supply chains when each January they are subjected to rate increases by the world’s largest shipping carriers? And how can advertisers continue to captivate their customers with creative new product offerings? Pay-Per-Ship could be an answer. This new category provides an innovative solution that uniquely blends shipping [...]