Denver has become a very popular place to live in recent years. Residents have the best of both worlds from a busy downtown to quiet areas that you can take in the views. Suburbs accompany the busy downtown which allow for residents to live in peace while enjoying downtown. The city is growing at a [...]
When designing your postcard, make sure that it will pass “The Glance Test”. Post office studies have shown that most people do look at all of their mail including advertising. However, the person who picks up your postcard from the mailbox will glance at it for just a few seconds before deciding to keep it or [...]
A direct mail is considered to be one of the most effective forms of advertising used for delivering your message to thousands of relevant audience. Direct mailing is not as simple as it seems because it requires a lot of time and effort to come up with most effective mailing efforts. Today, there are a [...]
Quick, what is something you use every single day? If you guessed anything but the bathroom, water tap or keychain, you would most likely be wrong. What does this have to do with promotional items? Are you giving your customers a new bathroom? Probably not unless it’s a big giveaway and your company is in [...]
Direct Mail is not dead! Yes it scares out a lot of revenue through mindless distribution to a whole majority of insensitive prospects. At the same time the feeling of authority and credibility is still associated with the direct mail. Not to forget the impact of reading is higher through print media than online in [...]