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Did you know the average person only receives 1.5 pieces of personal mail a week compared to the 10.8 pieces of direct mail they receive? Naturally, then, a person would be more excited to open a piece of personal mail than mail from the local restaurant or contracting company. As marketers, however, it is our [...]
Warning: the following statistics are hardly promising and definitely not satisfying. In fact, they’re kind of depressing. 1-3% is the average response rate for a direct mail campaign. 44% of direct mail goes to the garbage dump unopened. 55% of Americans dislike getting internet disks in the mail while 26% despise it. But the following [...]