The 2 greatest factors that contribute to the success of an estate brokerage or property management company are quality service and word-of-mouth promotion. Quality service is what makes folk do the word-of-mouth promotion, which is what, in its turn, makes the business grow. You may have the nicest looking and interesting site, brochure and properties [...]
No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in sales makes use of all the abilities one is born [...]
Writing a sales page is very easy once you know how. You need to keep the audience emotionally charged up and more importantly get them into a buying state. It needs to empower the customer but at the same time take the customer away from all the problems in the world and into a world [...]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter Author: Alan Sharpe Target audience: General managers of auto [...]
But if you put all your efforts into one and do not pay much attention to the others, your direct mail will almost always fail. While there has been a lot written about colors, typefaces, paper size, et., those are all minor variables when compared to the list, offer and copy. Here is where to [...]