If you’re a small business owner, it’s no secret you want to generate more profits and sweet cash flow to your pockets. And given the current status of the economy in one of the worst recessions is history, I’m willing to bet an arm and a leg, like most small business, that you cut down [...]
Direct mail isn’t a complicated business. If you can get more people to read more of your letter, you’re going to achieve a greater response. Successful direct mail is a conversation that motivates the reader to take a specific action. Get the prospect to listen more – or in our case, read more of our [...]
1. Use a saturation listThe idea behind a saturation mailing is to reach every house in the neighborhood with your promotion. List brokers offer local lists, which blanket entire zip codes and can usually be purchased for a lesser cost than custom lists, which target particular demographics and other information. If you meet all of the [...]
Tracking the results of your promotional postcards is key to determining the success of your campaign. Unfortunately, many businesses simply drop their postcards in the mail, hope for the best, and never bother to keep track of response rates. This is a sure-fire way to misjudge the effectiveness of your message and miss out on [...]
The HP EliteBook sony vgp-bps8 8440w won’t win awards for ultrathin design elements or elegant looks, but underneath the almost military-style exterior is a dual-core (with Hyperthreading) Intel CPU coupled with an nVidia Quadro FX 380M professional-grade graphics processor. When you first unpack the laptop, the muted magnesium-clad system impresses with its solid feel. While [...]