We certainly like our mailman who faithfully delivers our mail, or to be politically correct perhaps we should say mail person or postal worker. Yet on most days, we should simply say why is he coming at all? Though we do receive physical checks each week, these could be delivered twice a week, or we [...]
Direct mail advertising (or direct mail marketing) is, essentially, the “junk” mail one receives in their mailbox. We’ve all received direct mail, no matter where we live and no matter what the product or service being advertised may be. Direct marketing can come in the form of a newspaper insert, flyer, envelope full of local [...]
Direct mail is the way to obtain customer’s attention as a method of marketing products. It is very helpful to create a link between consumer’s mind and producer. You can use direct mail to advertise your product through printed advertisements, posting letters or other options to large number of customers. You can use bulk-mails and [...]
It is all about you!When you are advertising your services, it is not the time to be modest. Include your photo (you may be surprised how many people recognize you) and a brief resume. Humanize your image by including memberships in community organizations or church groups. If you live in the neighborhood you are targeting, [...]
Everyone has a computer and everyone knows someone that claims to be able to save you money by creating your advertising for you. We’ve got a name for those that take on the task of creative development that shouldn’t – it is called Nephew Art. You have planned your advertising to get you the most [...]