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When designing your postcard, make sure that it will pass “The Glance Test”. Post office studies have shown that most people do look at all of their mail including advertising. However, the person who picks up your postcard from the mailbox will glance at it for just a few seconds before deciding to keep it or [...]
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5 Ways to make your postcards stand out 1. Keep it simple Your message should be short and sweet. You want readers to know who you are, what you’re offering and how to get it. Limiting copy and keeping it snappy means that, during the daily shuffle, your card will stand out and get read. [...]
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