Targeted Vs Saturation Mailing List
There are two types of lists that can be used to target potential clients with a direct mail piece. The first way would be to do a “saturation” mailing. A saturation mailing list is compiled by mailing to everyone on a mail carrier’s route. A “targeted ” list is compiled using specific demographical criteria.
When to use saturation list?
Can your product or promotion only be used by anyone? If a pizza was offering a three pizza special for $15 would everyone on your street be a potential client? The answer is yes. Every person on your street eats pizza, and is a potential client. If you can look down and you see everyone as potential customer, then saturation is definitely your choice.
If the product or promotion can be used by anybody, it is recommended that you use a saturation list.
Examples:
Restaurants -Two for One Entree Fitness Club – One Free Trial Membership Wireless Store – Free gas card with new phone contract Church – Christmas Festival
When to use a targeted list?
Can your product or promotion only be used by certain people? If a day care was offering 50% new memberships would everyone on your street be a potential client? The answer is no. Only the people with children on your street are potential clients. Use a targeted list when
If the product or promotion can be used only by certain people, it is recommended that you use a targeted list.
Examples:
Restaurants – Kids eat free (homes must have children to be applicable) Pet Supply Store – $10 off $50 purchase of dog food (homes must have dogs to be applicable) Pool Service – $20 off first cleaning (homes must have a pool to be applicable) Church – Vacation Bible School (homes must have children to be applicable)
One of the marketing gurus at PrintLabelandMail.com Article Source:http://www.articlesbase.com/direct-mail-articles/targeted-vs-saturation-mailing-list-1614938.html
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