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Archive for February, 2010


Postcards Are Far From Dead And Buried


If you’re a small business owner, it’s no secret you want to generate more profits and sweet cash flow to your pockets. And given the current status of the economy in one of the worst recessions is history, I’m willing to bet an arm and a leg, like most small business, that you cut down [...]

18 Ways To Increase Readership Of Your Direct Mail Letter. . .and Achieve Greater Response


Direct mail isn’t a complicated business. If you can get more people to read more of your letter, you’re going to achieve a greater response. Successful direct mail is a conversation that motivates the reader to take a specific action. Get the prospect to listen more – or in our case, read more of our [...]

Hp Elitebook 8440W: Rugged, Powerful Business Laptop Lacks Multimedia Polish


The HP EliteBook sony vgp-bps8 8440w won’t win awards for ultrathin design elements or elegant looks, but underneath the almost military-style exterior is a dual-core (with Hyperthreading) Intel CPU coupled with an nVidia Quadro FX 380M professional-grade graphics processor. When you first unpack the laptop, the muted magnesium-clad system impresses with its solid feel. While [...]

Email Marketing Advantages


Email marketing can improve your business by bringing the following benefits: It is cost-effective. Email marketing has proven to be the most cost-effective way of advertising.There are no postage or printing expenses and it is much cheaper than advertising with other media.The only expenses you’ll support with email marketing are related to the email marketing [...]

How to Write a Direct Mail Fundraising Letter (Four Tips)


1. Address your reader as a friend, not as “Friend.” When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has [...]


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