Pensacola Email Marketing

A Working Model

Using your network of data suppliers, questionnaires, surveys, seo partners and call centres, you can potentially generate the names of a substantial amount of potential residential property sellers at below market value.

By using a very low-key approach I have also found that the prospect is more receptive to the proposition. Even though leads are received with full name and postal address simply send the prospect a post card without including their name. The post card is very simple, very effective and is addressed to the occupier rather than the named individual. The card asks the prospect if they are interested in selling their property (even though we know they are) and if they are, a toll-free telephone number is included on the card for them to call.

What you need to remember is the prospect could be selling their property for a number of different and stress related reasons such as a death of a family member, divorce, loss of job, relocation of job, emigration or financial difficulty. The last thing they need is an intrusive piece of direct mail informing them that you know of their current situation and you would be interested in buying their property!

The Results

Constant use of this model has resulted in 15% response rates and a further 15% conversion from prospect to client

Other Things to Consider

You should not charge the prospect any upfront fees for your services. Straight away the prospect is on the back foot and conversion rates will be dramatically reduced.

You should approach the consumer on a soft sale basis – The best results have been without any high pressure tactics.

You should be looking to 20-30% maximum BMV or again the conversions will decrease dramatically.

Finally

So, a very simple but very effective method of building a substantial property portfolio at a competitive cost per acquisition. Try it and you will see for yourself.

Broad experience and knowledge of direct marketing as both client and supplier. I developed the UK division of an international mail order business from £0 to £10m through major acquisition campaigns via national press, inserts, data rental and other lead generation specialists. More recently I have worked on lead generation for businesses in a number of sectors. Currently working on a lead generation model for the grey market.For more information about lead generation visit David’s website at TLMCUK

Article Source:http://www.articlesbase.com/direct-mail-articles/getting-the-most-out-of-your-below-market-value-residential-property-leads-1442003.html

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November 11th, 2009 | Category: Pensacola Email Marketing | Comments Off
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