In light of the current economy and the need to mail smarter, here are three things every direct marketer can do to maximize the value from their list rentals and their time. 1) Leverage empirical knowledge and effective negotiation skills. This sounds much better than saying “hire a good list broker”, but that is the [...]
Success never comes easy for anyone, especially in this competitive global marketplace. In order to succeed, marketing experts use different approaches and methods to sell their messages or products to the global audience. One such technique or tool to reach customers is the list purchasing or online mailing lists. Acquiring mailing lists or email addresses [...]
Rumor has it mailing postcards are a piece of history, wrong. Not only are mailing postcards effective, I fancy it more than every other type of marketing. Here are a number of examples, you can target the audience you would like to mail to, you can’t do this with a ppc campaign, or any other [...]
According to the Direct Marketing Association, on average, direct mail returns ten dollars for every dollar invested. However, as noted earlier, the most pivotal element to direct marketing Success is having the right list. What does it look like? Where does it come from? Where do you start? If you are prospecting for new customers [...]